Sustainability 101: Overview for Beginners

by Michael Fleming, Senior ESG Consultant

November 19, 2023

In simple terms, sustainability means keeping something going for a long time without using it all up. In business and government, it is about not running out of natural or physical stuff that we need for the future. Sustainable plans and policies focus on how today's choices affect people, nature, and the economy tomorrow. This idea comes from the belief that if we do not change the way we do things on Earth, we will hurt it in ways that cannot be fixed.

ESG Matrix ESG Sustainability Sustainability 101: Overview for Beginners

What Is Sustainability?

In simple terms, sustainability means keeping something going for a long time without using it all up. In business and government, it is about not running out of natural or physical stuff that we need for the future. Sustainable plans and policies focus on how today’s choices affect people, nature, and the economy tomorrow. This idea comes from the belief that if we do not change the way we do things on Earth, we will hurt it in ways that cannot be fixed.

As worries about human-made climate change, the loss of plants and animals, and pollution get bigger, more people are trying to do things sustainably. They are doing this by using green technology and making businesses more sustainable.

Key Points to Remember

  • Sustainability means keeping things going for a long time,
  • It has three main parts: economic, environmental, and social,
  • Many businesses and governments want to be more sustainable,
  • Some people are investing in green projects,
  • Some companies pretend to be greener than they are, and that is called “greenwashing.”

Common Misconceptions About Sustainability

Sustainability is a big topic, and lots of people talk about it, but there are some things they often get wrong:

1. Sustainability Is not Clear

Some folks are not sure what sustainability means. Some even think it means making life worse. But a group of smart people at the United Nations says it means “doing things now so that people in the future can do their stuff too.”

2. It’s Not Just About Nature

Sustainability is not only about saving nature. It is about making sure everything people do, like making money and running countries, is good for the planet, good for the money, and good for people.

3. It’s Not Too Expensive

Some people think being sustainable costs too much. Some things might indeed cost more at first, but they usually save money in the long run. So, it is really about choosing what’s more important: a better future or a bad one.

4. It’s Not Just a Trend

Sustainability is not a fad. People have always cared about being sustainable, but now it is more important because we can see how our actions are hurting the Earth.

5. It’s Not Just a Plan

Sustainability is not just something organizations put on paper. It should be how they live and work every day.

6. It’s Not Just a Yearly Check-up

Sustainability is not just a report card at the end of the year. It is about making good choices every day, now and in the future.

7. It is More Than Just Recycling

Recycling is part of it, but it is not everything. Sometimes recycling is not the best choice.

8. It Won’t Make Us Poor

Being sustainable does not mean going back to the old ways. It means finding new, better ways to live and use what we have.

9. Technology Alone Won’t Solve Everything

Technology helps, but we must make smart choices too. We need to live greener and healthier lives.

10. It is Not Just About Going Green

Sustainability means making hard choices sometimes, not just choosing “green” options. Like using nuclear power for electricity.

11. We Don’t Need Fewer People

Having fewer people is not the answer. We need to manage our stuff better for everyone’s sake.

It is Time to Embrace Sustainability

Sustainability is not easy, but it is crucial. We all need to make changes in how we live, even if they seem small. Most of our sustainability problems are global, so we need big solutions. We can make progress if we all work on being more sustainable.

No matter who we are or where we live, we have a duty to future generations and the Earth’s other creatures. Our choices today affect them tomorrow. If we use up all our resources or harm nature, we hurt ourselves too.

Sustainability makes a big difference in business.

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